The United States Postal Service has proposed a rule that would prevent The American Legion (and other nonprofits) from sending merchandise or goods like calendars, stickers, etc. in nonprofit marketing mail. Instead, the USPS would classify these mailings as first-class mail.
Dear American Legion Family and Friends,
I had wanted my first email communication to you to be about Team 100 — my theme for this historic year as The American Legion transcends its first century of service into its next.
There will be plenty of opportunities in my year as national commander to discuss Team 100, pay tribute to the Legion’s century of accomplishments and celebrate our rise into the next 100 years.
But I learned of an urgent matter today that has a potentially significant impact on The American Legion and all its members. I am asking for your support.
The United States Postal Service has proposed a rule that would prevent The American Legion (and other nonprofits) from sending merchandise or goods like calendars, stickers, etc. in nonprofit marketing mail. Instead, the USPS would classify these mailings as first-class mail.
This is not a simple change in the category of how mail is sent. This change would eliminate the use of premiums in nonprofit fundraising mail — and would increase The American Legion’s mailing cost by 200 percent.
That significant increase would critically impact our programs dedicated to helping and advocating for veterans, mentoring children, assisting transitioning servicemembers, providing scholarships for students, comforting the afflicted throughout every community in our great nation.
We must quickly work together to let the USPS know this proposal is unreasonable. My team has prepared a sample templated letter. I encourage you to download the template, personalize it with your information and email it to the USPS (ProductClassification@usps.gov) with the subject line: USPS Marketing Mail Content Eligibility.
While the Nonprofit Alliance set a previous deadline of Sept. 14 for public input, the U.S. Postal Service has an extended deadline for Oct. 22 public comments. Please do not delay. Lets make our voices heard.
Thank you for your assistance, and for what you do every day on behalf of our nation’s veterans, servicemembers and their families.
#Team100.
- Commander